Field notes
What we learn shipping command centers, pipelines and automation for marketplace sellers — written down so you don't pay tuition twice.
2026-06-12 · Concepts
Dashboards show; command centers act. Why we stopped building read-only analytics and what changed when one client put 130 tools behind a single conversation.
Read the note2026-06-12 · Automation
Most of what an Amazon consultant bills for is a weekly ritual: pull reports, negate, nudge bids, check budgets. Every step of that ritual is a rule a machine runs better — here's the list.
Read the note2026-06-12 · Build vs. buy
The average seller's tool stack costs more than their AWS bill would — for software that mostly moves your own API data around. When to keep paying, and when to build and own it.
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