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Field notes

Findings from the
build floor.

What we learn shipping command centers, pipelines and automation for marketplace sellers — written down so you don't pay tuition twice.

2026-06-12 · Automation

We automated the consultant's Tuesday.

Most of what an Amazon consultant bills for is a weekly ritual: pull reports, negate, nudge bids, check budgets. Every step of that ritual is a rule a machine runs better — here's the list.

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2026-06-12 · Build vs. buy

Stop renting your own data back.

The average seller's tool stack costs more than their AWS bill would — for software that mostly moves your own API data around. When to keep paying, and when to build and own it.

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